My must-have tools to run my online business

Updated: May 12, 2021

I'm a tool "minimalist" but these are the ones I can't live without.



When I first started my online business I used a free WordPress template and paid $20 for my domain and hosting. I used the free version of Mailchimp and a free Gmail account.


My monthly costs were $1.66. No that is not a typo.


As I grew and worked with more clients I found there were manual things I did over and over which wasted a lot of time.


Time is my most prized asset and I protect it like my husband protects his last beer in the fridge.


So if I can save loads of time -- and avoid tears -- then I’m paying for a tool. Simple things like sending invoices and scheduling meetings can burn through so much of it.


I also try to balance not having TOO many tools because it can overcomplicate things. If a simple manual process works and takes me two seconds then I’ll keep doing it.


As I’ve built my online toolkit I’ve been fortunate to peek under the hood on my private clients’ tools. I’ve got to see Kartra, Kajabi, Teachable, ClickFunnels, WebinarNinja, ActiveCampaign, Infusionsoft, ConvertKit, Mailchimp, Wix, WordPress, Squarespace, OptinMonster, just to name a few.


So my current toolkit has been chosen after test driving quite a few.


Before I get a new tool I ask myself these questions:

  1. Will it save me time?

  2. Will it save my sanity?

  3. Will it give my client a better experience?

  4. Does it have a free version that I can use now and upgrade later?


Here are my current online tools and monthly costs for them:


My current monthly expenses are $123.